EPI Holding’s June 28th QBR: More Than a Meeting A Turning Point
When leaders align, execution thrives.
On Saturday, June 28, 2025, EPI Holding’s entity managers, functional heads, and leadership team gathered for a powerful Quarterly Business Review (QBR) that was more than a presentation day—it was a reset, a reflection, and a relaunch.
This wasn’t just about sharing updates. It was about reestablishing clarity, strengthening our connections, and preparing for the next phase of growth after a year that tested every part of our organization.
A Journey of Resilience
As CEO Mahdi Ezzeddine reflected in his opening address:
“We are the team that kept walking while the ground was shaking. We are survivors, and we are builders. Now it’s time to rise together.”
From the early days of building EPI brick-by-brick, the vision was never just to create companies—it was to build a movement and a family. That family faced one of its greatest challenges in September 2024, when unexpected conflict forced operations into survival mode.
Headquarters became inaccessible, costing nearly $1 million in damages and lost opportunities. Office spaces shrank. Projects stalled. Yet, against the odds, EPI stood its ground—adapting, holding on, and refusing to break.
From Crisis to Clarity
The QBR was designed as a checkpoint, not a formality. Managers were asked to frame their updates through a crisp, forward-driving lens:
- Operating Context & Key Disruptions
- Performance vs. Plan
- Constraint & Risk Analysis
- Forward Plan & Priorities
- Resource & Support Requirements
- Cross-Entity Dependencies
Entity presentations covered industries spanning tobacco, wholesale, retail, quick commerce, distribution, logistics, FMCG, e-commerce, healthcare, and marketing—each one contributing a unique piece to EPI’s collective momentum. Functional heads—Marketing, Finance, HR, and Procurement—outlined how they’re aligning support to help entities execute with speed and precision.
The New Marketing Workflow: One System, Many Engines
Another outcome of this QBR was the rollout of a unified marketing workflow designed to support every entity, end-to-end. This framework doesn’t just “coordinate” marketing—it pushes execution forward, giving each entity the tools, cadence, and support to go to market faster, smarter, and more consistently.
Key Themes & Highlights
- Resilience in Action — Teams demonstrated how they adapted processes and kept serving customers under pressure.
- Unified Direction — Cross-entity collaboration emerged as the unlock for speed, coverage, and market confidence.
- People at the Core — Renewed focus on capability building, leadership development, and rebuilding morale.
- Operational Next Steps — Filling critical leadership gaps, tightening systems, and accelerating market moves.
- Marketing as a Multiplier — The new workflow standardizes excellence while preserving each entity’s unique edge.
Looking Ahead
The day closed not with a checklist, but with a shared commitment—to rebuild stronger, smarter, and more connected than ever.
“This is not just a PowerPoint day. It’s a reset and relaunch,” Mahdi reminded the team. “We are not just any holding. We are EPI. And now, we are ready to run.”
The session ended with collaborative leadership activities, open Q&A, and a team dinner—reinforcing the message that EPI’s strength lies in unity.
